I turn complex worlds and concepts into stories people actually want to read, watch and share. From VICE documentaries racking up 10M+ views, to building Binance's global narrative, to a debut novel at Penguin Random House. I'm a content and marketing strategist who writes, films, edits, strategises and ships.
I build the story infrastructure of brands: founding myths, product launches, cultural moments. Every storytelling campaign delivers lasting impact.
From long-form investigative journalism to viral short videos, to 40,000-word playbooks: I work in every format. Text, video, podcast, social — I produce the whole stack.
I thrive in zero-to-one. I've built PR, community, marketing, and content from scratch at startups. I wear many different hats. I have also thrived in bigger corporate environments that need a lot of adherence to structure, regulations, and proven systems of successful collaboration.
Deep domain knowledge in crypto, blockchain, fintech, and emerging tech including AI. I translate hard concepts into human stories with personable approach.
Second in command of the global content arm reaching hundreds of thousands of readers and millions of viewers weekly across all platforms. Driving narrative strategy spanning brand, product, security, market research, policy, thought leadership, and corporate culture.
Global multimedia content for the biggest cryptocurrency exchange in the world.
Debut autofiction novel. Published August 2023. Shortlisted for Singlit Station 2020 Prose Bootcamp Award.
Fun, tongue-in-cheek feature articles on different types of crypto OG you'll meet at a party.
An in-depth interview with Nansen founder Alex Svanevik.
VICE Asia's most-watched video of 2019. 10.5M+ views. An unflinching look at Indonesia's debt-collection industry.
Complete VICE portfolio spanning Asia and global — documentaries, features, branded content for Gojek, Uber, Google.
Documentary series produced during tenure as Digital Content Manager at The Edge Singapore.
Short-form video content produced for The Edge Singapore's TikTok channel, making finance and business news digestible and engaging.
Produced by PayPal Innovation Lab — connecting Asia-based innovators across the region.
Global docuseries produced for PayPal's Innovation Lab, capturing stories of innovation and entrepreneurship across markets.
Long-form stories on Singaporean life, identity, and culture for one of Singapore's most-read digital publications.
Tech and startup coverage across Southeast Asia.
Built STEPVR's English-language community, social channels, PR and marketing strategy from scratch.
Extracurriculars: Harvard Ballroom Competitor · Harvard Wushu President
The lens of visual anthropology — how humans' understanding of the world shapes images, media, and narrative — is the invisible thread running through everything I create.
Whether you need a narrative strategist, a content lead, a media producer, or someone who can parachute in and make sense of your story — I'm open to the right conversations.